Posts Tagged ‘Recording’

Having provided a great deal of advice, both in a casual and professional capacity, over the years I know just how important it is to know what you need!

Regardless of if you need a new PA or a targeted marketing plan, your budget will generally go further and Produce better results if you have some good advice from the outset. I am going to look at both of these examples and show how proper advice can make sure you get the best “bang for your buck”, so to speak..

A Simple Poster Design – …or is it?

Anyone who has run a business or even seen an episode of “The Apprentice” will probably recognise the need for marketing. Lets face it, without marketing on any level you have no business. So in a time where we are forecast a global recession it is key to get the maximum return on investment from your marketing budget.

Lets consider the following situation. you decide that posters may work well to advertise a forth-coming event or service. You take your idea to others within the company and they agree, so without further ado you jot down the details of the service or event and drop them off with your IT/Graphics guy (or indeed gal).

Great you have your posters! Or is it great? Selling from the page is a real art, you wouldn’t dream of asking the Graphics department to close a sale with your biggest account, would you? So why expect them to close deals with you prospective clients?

The result? Well apart from a few hundred great looking posters that do little to sell your event or service the only real result is a waste of your marketing budget, and at worst the eventual failure of your business.

Another Way?At Boston Recording our Graphics team are trained in marketing and understand how to sell from the page, screen or billboard. They work closely with our web development team to ensure we don’t just make a web shop we build an Internet sales tool, that helps your business attract the custom it needs.

We will even work closely with your management and marketing teams to ensure we produce a targeted campaign that reaches your target clients in the manner required. A simple poster design starts from as little as £25 but in the long run it could save your business!

If you would like to discuss your marketing campaign or how Boston Recording can help your company then please contact us on 01205 317 710 together we can make your business grow.

Check back for part two to see how our Audio Consultancy team can help you get the most from your hardware budget, for free!

It seems that following Sony killing of the Digital Audio Tape (DAT) format way back in 2005, 2008 is to be the year when we all get around to rescuing our DAT masters to .wav files or another medium/format.

DAT gone today...

With the average life of a DAT tape estimated at 10-15 years in optimal conditions it makes sense to do this sooner rather than later. But why are people panicing now?

Well DAT players/recorders are quickly becoming a rare commodity and while there are still plenty of bargains to be had on eBay or from second hand stores, well maintained fully working examples are becoming scarce. The current production models are retailing for around £1500 at time of writing.

Add to this that the quality of a DAT player actually decreases throughout its life, second hand machines with dubious history are not always attractive.

Having carried out a number of conversitions for clients this year alone I must admit that it is rare that there are problems,and the worst are caused by incorrect storage of the tapes or a poor original recording that contains a high amount of errors. The bad news is that both of these circumastances can on occasion leave the material unreadable.

Having your DAT tapes converted may not be as costly as you think, if you would like to enquire about DAT tape to .wav conversion then contact Boston Recording Studios on +44 (0)1205 317 710